Media literacy is the ability to analyze, evaluate, and understand media sources, whether they are well-known newspapers, cable news shows, or Facebook posts. This report examines adults’ media literacy. Students learn to ask questions about why a certain media was created, why certain aspects were included or why particular information was left out. First off, it teaches kids to think critically about the media they are using. Now, in 2020, with global literacy rates around 86%, the divide is determined less by the ability to read, and more by the ability to make sense of that information. It provides detailed evidence on media use, attitudes and understanding among adults aged 16+. Ofcom's statistical release calendar lists the Official Statistics we are scheduled to publish in 2021. Media literacy, by its widely accepted definition, is of various types (visual, auditory, printed, etc.) Teachers and parents are also unaware of digital media literacy and when explained to them they showed foremost concern about use of digital devices and social media. What is Ofcom’s definition of media literacy? Use this as a lead-in to a discussion about media literacy and democracy. What are Ofcom’s duties in relation to media literacy? Learn more … Media literacy is important for several reasons. Different social groups may also develop and require different forms of media literacy in line with their 1. Our research includes findings relating to parents’ views about their children’s media use, and the ways that parents seek to – or decide not to – monitor or limit use of different types of media. Read more. All materials and resources produced are flexible so that they can be used at home-based by students and for use in citizenship classes once the pandemic subsides and more pupils return to school. Ofcom’s definition of media literacy is ‘the ability to use, understand and create media and communications in a variety of contexts’. Ofcom's news releases listing and search. Revisiting Richard Hoggart’s classic work The Uses of Literacy (1957), this book applies Hoggart’s framework to media literacy today, examining media literacy’s various uses, the tensions between them and what this means for people, communities and the contemporary configurations of social class. Some findings are drawn from H1 of the 2017 Technology Tracker, with comparisons made to 2016. This report contributes to Ofcom’s fulfillment of this duty. noun the ability or skills to critically analyze for accuracy, credibility, or evidence of bias the content created and consumed in various media, including radio and television, the internet, and social media. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services. Since it tends to be the most effective trendsetter, there is a great need of media literacy for all; even those not planning a career in media. Part A How to Choose Your News Use the following link “How to Choose Your News” for questions 1 through 9 1. Providing an evidence base of UK adults’ and children’s understanding and use of electronic media; Sharing the evidence base with a wide range of stakeholders internally and externally, and supporting their work via research. Adults' media use and attitudes report 2019, Adults' media use and attitudes report 2018, Adults' media use and attitudes report 2017, Adults' media use and attitudes report 2016, Adults’ media use and attitudes report 2015, Adults’ media use and attitudes report 2014, Adults’ media use and attitudes report 2013 / 2012 / 2011, Information for the TV, radio and on-demand industry, Adults' media use and attitudes report 2018 (PDF, 1.7 MB), Adults' media use and attitudes report 2017 (PDF, 1.5 MB), Adults' media use and attitudes charts 2017 (PDF, 962.1 KB), Adults' media use and attitudes charts 2017 (PDF, 976.3 KB), Adults' media use and attitudes charts 2017 (PDF, 768.2 KB), Adults' media use and attitudes charts 2017 (PDF, 862.1 KB), Adults' media use and attitudes charts 2017 (PDF, 771.8 KB), Adults' media use and attitudes charts 2016  (PDF, 250.7 KB), Adults' media use and attitudes charts 2016 (PDF, 584.5 KB), Adults' media use and attitudes charts 2016 (PDF, 282.4 KB), Adults' media use and attitudes charts 2016 (PDF, 188.5 KB), Adults' media use and attitudes Annex 2016  (PDF, 791.9 KB), Adults’ media use and attitudes report 2015 (PDF, 6.8 MB), Adults’ media use and attitudes 2015 Annex  (PDF, 864.6 KB), Adults’ Media Use and Attitudes Report 2015 (PDF, 1.1 MB), Adults’ Media Use and Attitudes Report 2015 (PDF, 556.5 KB), Adults’ Media Use and Attitudes Report 2015 (PDF, 823.0 KB), Adults’ Media Use and Attitudes Report 2015 (PDF, 634.4 KB), Adults’ Media Use and Attitudes Report 2015 (PDF, 470.8 KB), Ofcom’s research and data collection programme. Adults' media use and attitudes report 2016 (PDF, 1.3 MB) - 21 April 2016, Adults' media use and attitudes charts 2016  (PDF, 250.7 KB)Section 4: Digital media take-up and use, Adults' media use and attitudes charts 2016 (PDF, 584.5 KB) Section 5: Media activities, Adults' media use and attitudes charts 2016 (PDF, 282.4 KB) Section 6: Media attitudes and critical understanding, Adults' media use and attitudes charts 2016 (PDF, 188.5 KB) Section 7: Newer, narrow and non-users, Adults' media use and attitudes Annex 2016  (PDF, 791.9 KB) Questionnaire (PDF, 343.3 KB) - Adults aged 16 and over, Media Literacy Tracker 2015 Adults' data tables (CSV, 1.9 MB), Media Literacy Tracker 2015 Adult subset data tables (CSV, 700.2 KB), Media Literacy Tracker 2015 Adults' data tables (PDF, 4.4 MB), Media Literacy Tracker 2015 Adults' subset data tables (PDF, 1.7 MB), Adults’ media use and attitudes report 2015 (PDF, 6.8 MB) - 26 February 2015, Adults’ media use and attitudes 2015 Annex  (PDF, 864.6 KB)Top 50 websites visited & Top 20 TV programmes viewed, Adults’ Media Use and Attitudes Report 2015 (PDF, 1.1 MB)Section 3: Ten years: a retrospective, Adults’ Media Use and Attitudes Report 2015 (PDF, 556.5 KB)Section 4: Digital media take-up and use, Adults’ Media Use and Attitudes Report 2015 (PDF, 823.0 KB)Section 5: Media activities, Adults’ Media Use and Attitudes Report 2015 (PDF, 634.4 KB)Section 6: Media attitudes and critical understanding, Adults’ Media Use and Attitudes Report 2015 (PDF, 470.8 KB)Section 7: Newer, Narrow, and non-users, Media Literacy Tracker 2014 Adults data tables, Media Literacy Tracker 2014 Adults subset data tables (PDF, 2.0 MB), Questionnaire - Adults aged 16 and over (PDF, 626.8 KB), Adults Media Literacy 2015.SAV  (ZIP, 710.5 KB), Adults Media Literacy SPSS files 2015 (ZIP, 710.5 KB), Adults’ media use and attitudes report 2014  (PDF, 1.5 MB), Adults’ Media Use and Attitudes Report 2014 - Annexes (PDF, 282.8 KB), Adults' report Section 3 chart-deck (PDF, 738.9 KB), Adults' report Section 4 (part 1) (PDF, 4.1 MB), Adults' report Section 4 (part 2) (PDF, 4.7 MB), Adults' report Section 5 chart-deck (PDF, 2.4 MB), Adults' report Section 6 chart-deck (PDF, 521.9 KB), Adults' report Section 7 chart-deck (PDF, 358.6 KB), Adult Internet User Survey 2013 - data tables (PDF, 2.0 MB), Media Literacy Tracker 2013 - Adults data tables (PDF, 4.3 MB), Media Literacy Tracker 2013 - Adults - Subset (PDF, 2.0 MB), Ofcom Adult Internet User Survey 2013 - data tables (CSV, 651.3 KB), Ofcom Media Literacy Tracker 2013 - Adults data tables (CSV, 1.4 MB), Media Literacy Tracker 2014 - Adult tables (CSV, 2.1 MB), Adults Media Literacy SPSS files 2013 (ZIP, 974.7 KB), Adults Media Literacy SPSS files 2012 (ZIP, 665.4 KB), Adults Media Literacy SPSS files 2011 (ZIP, 576.5 KB), For older reports not listed above, please visit the National Archives.
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