A couple of examples of crowdfunding websites include Indiegogo and Kickstarter. Keep in mind these kinds of apps are common, so your idea needs to be unique in order to stand out. It’s also important to lead your business operations properly, follow your country’s laws, pay taxes, and respect your employees. Pitching an app idea is a lot like making a. Tap to unmute. Share. Although they are very open to suggestions from the community, they will not give any money to people who submit their offers. Run a small ad Campaign 3. Android’s Google Play has about 2.5 million apps. If you’re making a meditation app, for example, you could sell different lessons or advertise related products. If you’re creating a weather app, you may be helping people track the weather. It is simple and easy to use, and now there are many different social media sites. Facebook has a very diverse portfolio. The bad news is that Apple does not accept any ideas. An interesting app idea is a tiny part of success. But in 2018, Instagram was estimated to be worth over $100 billion. To attract investors, you’ll need to keep up the good work and grow your app – increase the number of users, introduce new features, improve retention and engagement, interact with your users, etc. How to sell an app idea? Test your idea as much as possible to settle on a purpose and an audience. For example, you might type weather, temperature, or forecast to find weather predicting apps. The channel you decide to use depends on your personal preferences. Be specific. To be purchased by Facebook, your app does not necessarily have to be related to social networking. Your business concept presentation already includes information about launching activities. Develop your idea and advertise it to make it an appealing app worthy of investment. So what should you do to sell your idea for an app idea to a company? TikTok with its format of short 30-second videos became a favorite platform for younger video creators, potentially threatening Youtube dominance. These are real precedents, and if you want to receive several million or billion US dollars for your app, you’ll need to work hard. This micro-test will prove or disprove your intuition by sending potential buyers to a page about your app. A few examples of business angel websites include Angel Capital Association, Angel Investment Network, and Funded.com. Such an app idea will become a great business in the near future. Using An App Building Platform. There is a lot of information about how to sell an app idea scattered on different websites. Facebook bought Instagram for $ 1 billion in 2012. These steps will help you succeed in getting $million in revenue for selling your project: 1. Remember that the app store takes a cut of any sales. If you don’t know how to code an app, look for free lessons online. He thinks Apple and Android will both want to make it a standard feature. Some examples of startup websites include Startup.co and Gust.com. Remember that you may not be able to sell your app. Everyone has ideas. Sign up for free to MobileAction for more insights and to boost your app growth. Hence if you want to achieve success as an app developer, you need to know How To Sell An App Idea. For example, if you’re designing a fashion app, you might program the app to search for or save outfits. Getting a patent is pretty costly. But how do you reach out to them? One of the advantageous features Waze had was a possibility for users to interact and report on the road and traffic situation in real-time. Not “I did all the required fields and it passed the app store’s review” good, but actually, objectively good. First, try to explain your idea in a digestible, easy-to-understand format. Investors need to know: The goal of your app … For example, try making a basic website for your app. Finally, you find an option to leave the feedback, and you start describing your idea. Go into detail about what your application does. Include your email address to get a message when this question is answered. Track your results. The store cut is as much as 30%. -User base: You probably visualize your users as people who are physically active (or plan to become such), who care about their health and body. Info. References. Market research. It's the ones that follow through and build out the idea into a viable business plan that have a chance for success. I will just go ahead, sell my idea, and make my first million or two!”. No matter how sure you are about the excellence of your app idea, make sure to do the research and have the relevant data regarding the overall market, your competitors, and your prospective users. The primary audience is the group of people most likely to use your app. First, put all your abstract thoughts on paper. Business incubators and accelerators are similar, but many of them work on a local level. Anyone who tells you selling your app idea is easy, has never tried to sell one themselves. By signing up you are agreeing to receive emails according to our privacy policy. A reader with no tech skills and little money has a great idea for an app. To sum up, knowing that tech giants don’t reward for mere ideas, think again if you still want to offer your app idea to Facebook, Google or Apple. Mobile Ad Intelligence: Maximizing App Growth, In-Game Advertising: Mobile Ad Formats That Win. The business concept should be a detailed document based on the previous two steps. If you are a novice in this field and want to know some tips on how to pitch the idea to a company so that they will invest in it, then go through this article carefully. This is one of the good app idea to build if you feel passionate about something and want other people with similar interests to have a platform. Google does not state they don’t accept ideas. For example, design your fashion app to find sales from many different sources. A flat fee is better if you aren’t going to be very involved in the development or don’t think the app will be a big seller. Brief description of the app and its features, What problem will it help users solve and how. Transform your idea from abstract concepts into ‘tangible’ images. How to Sell an App Idea: 6 Easy Steps to Reach Million $ Gain, The Complete App Competition Research Guide, “I Have an Idea for an App” – Here is Where to Start and What to Do, “I Have an Idea for an App” – Here is Where to Start and What to Do. If playback doesn't begin shortly, try restarting your device. Add on the lawyer’s rate, usually $300 to $500 per hour. Your success depends on your business concept and how well you advertise it to potential buyers. Draw sketches, write a 2-sentence elevator pitch. So, you are an imaginative kind of person – you conceive fresh ideas, discover new things, and overall you have a creative set of mind. Building and selling an app can be costly. No credit card required — try all features! If you want to make money and sell your app to Google, you will firstly need to develop your high-quality app, market it, and make sure Google notices it. So if your idea is indeed revolutionary and you submit it to Apple, they can develop it and make it successful, but nobody will ever find out who is the real hero. If a person is a Harry Potter fan, he would love to know about others who also like it. If you want your app to sell, it needs to look good. This is useful since you can’t know how much an idea is worth until it is a finished app. Don’t pitch the product – pitch the investment. Here are several guidelines to help you: If your goal is to sell the app (and not just get some investments to grow your organization), you will need to look for tech companies capable of buying other projects. However, don’t hope to get wealthy shortly: getting millions in revenue from selling your app concept will require hard work, including creating the working app itself and making sure it continuously grows. Analysis of your target audience in terms of age, gender, geography, occupation, etc. For instance, you may come up with a task tracker app that functions like a game. Another option is to develop a solution that would help the company improve its own products. You will need to be able to describe your app’s function in detail. Ideally, you would need to connect and contact a person responsible for business acquisitions. Recently, it was reported that Google was planning to acquire “Firework” – an app similar to TikTok. Be aware of any competition you have to deal with. If you do a lot of the hard work developing the app’s framework, ask for more compensation. Of course, your app idea is so outstanding that even Apple would be willing to buy it and make a successful product out of it. On Bumble, only women can initiate contact, leading to stronger, safer matches. People may not be willing to try your app unless it is wildly unique. It may include a variety of genres and even traditional radio stations. You should clearly understand who the users of your fitness app will be and how they will benefit from it; how your project will be different than all the other numerous fitness solutions; which marketing channels you will utilize to attract people who care about their health and bodies; how you will make money with your idea. Please consider supporting our work with a contribution to wikiHow. Unicorns are startups valued not less than $1 billion. Monetization strategy – how to make money from an app idea; Marketing – how you are going to promote your app ; 3. Try to explain the function or how the application works. wikiHow's. Facebook does not pay for any type of ideas – whether it is an app, or a feature, or some kind of technology. Don’t try to sell so much. Don’t be upset if your app idea does not fit the business models or roadmaps of big tech Silicon Valley corporations. You could also find an investor with programming experience and offer them equity in your app. "So, I need to sell my app idea ASAP!" Which locations are they the most popular in? Rule 3: Look good. You can find tons of other cases online when tech companies bought working projects. These companies purchase ready solutions that have the potential to strengthen their own products and compete with their rivals. The application fee costs $200 to $400 USD. For instance, Tencent failed to make WeChat successful in the US. It might be very hard to implement an app idea on your own. Other acquisitions covered companies within industries like video software, fitness, and health monitoring, and team messaging. You can start with LinkedIn messages and emails, and then proceed with phone calls and personal meetings. Limit your initial list of investors to the companies that are relevant to your app. Make sure to get the professional lawyer’s support if you feel you will need legal assistance. Shopping. Remember that when you find investors, they will do the due diligence of your company. It may come as a surprise, but Facebook does not buy app ideas either. App creators and companies do not get patents. She also recommends framing the purpose and function of the app with a story you can tell. Users buy in-app currencies to change the graphics, unlock features, or get other benefits. Be authentic and show the actual benefits of your idea. Patents are very expensive and can take a couple years to get, which doesn't work with apps at all. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. A successful app needs a good business concept describing its purpose and target audience. Use this guide to turn your vision into reality by learning how to outline your app idea and how to sell an app idea in a quick, easy way. How to Sell an App Idea to Google.Google does not state they don't accept ideas. They officially declare it in their Unsolicited Idea Submission Policy and ask not to submit any proposals, materials or works to Apple’s employees or contractors. Pick the ones that are closest to your app project in terms of idea, features, target audience, and markets and do more detailed research on those products. You may think, that it sounds like a too strict demand. Most buyers look for well-defined ideas and may require a working prototype. Pick the companies that are relevant to your business. You will not be able to sell your app idea, either. To find programmers, try searching online freelance sites or talent networks. Investors are real people, so talk to them like they deserve it. The figure indicates a strong demand, and it doesn’t come out of … If you’re making an exercise app, you may be teaching people a healthy lifestyle. It has happened with some crowdfunded games, for instance. A few examples include 500Startups and TechStars. Secondly, you can sell your app idea to a backer. For instance, If it is a game like Mario Forever, the proper audience will be the kids. Step 3: Choose from the category of ideas you have for the company. Your audience will probably be young adult gamers who need help being more productive. If Google or Apple hasn’t contacted you yet, it’s a sign you’ll need to look for the relevant investors. There were rumors that Siri’s investors received up to $200 million from Apple. It turns out that Chinese app publishers learn very fast how to market their apps to the US and European users. “App industry is thriving, there are tons of startups building new apps, big tech companies paying for good ideas. Be ready to put in the effort and draft a business plan so that those who can invest in it could trust you. Marking that up by 30% means you’ll be charging your clients $39,000. You can also meet those companies’ representatives at startup events and meetups. If you have ideas about the design, app name, marketing and monetization strategies, or anything else related to your app, write it down. In 2018, 97 unicorns started operating in China. Google, Facebook, and Apple invested heavily in working products. For example, a social media platform like Facebook enables friends to keep in touch with one another. Why is this market attractive and its growth perspectives, How are you going to compete with peer apps, Which promotional channels will you use to launch your app, How are you going to grow your user base organically, Which paid acquisition channels will you use, What countries will you focus on to promote your app, Anticipated number of active users – daily, weekly, monthly, Expected retention rate and how to achieve it, How do you think your app will make money, Create a list of tech companies capable of. [Product Update] SearchAds Visibility Scores & Top Advertisers are Live! Happy selling! These steps will help you succeed in getting $million in revenue for selling your project: Describe what your app will be about, what features it will have, what value it will bring to the users. “Well, that’s a success!”, you think to yourself. It’s not only about hiring programmers to write the code. The app helps people who want to dress nicely but don’t have a lot of time to shop. We use cookies to make wikiHow great. As we’ve established, the idea is only as valuable as the execution, so the concept is of little value by itself. With a percentage fee, you make money on every sale, even after turning the idea over to a developer. For Google (or any of the big tech guys), to notice your app, the product needs to have the quality to help the corporation fight and outperform its rivals. You may be able to apply for a patent yourself by visiting your local patent office. What monetization strategies do they use? And don’t forget that there are lots of other companies around the world ready to buy high-quality projects. Put the app idea to paper: Having an app idea is not only about deciding your niche or thinking of one user-case scenario. Very often, you see the news that big corporations like Google, Apple or Facebook buy smaller companies to help them compete against each other. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. To make investors or large companies interested, you may want to develop a minimum viable product (MVP) first and show its prospective profitability. Nevertheless, Apple does buy successful working apps such as the voice assistant Siri, which was purchased in 2010. But with the arrival of COVID-19, the stakes are higher than ever. They do accept them, however, just like Apple, they don't pay for your submitted proposals, but treat them as their own. In 2016, Google purchased the Israeli startup, Waze. Don’t limit yourself to your country or region only. Doing this increases your chances of selling the idea. According to Helena Ronis, startup founder, it depends on the idea: "If it's mobile application, you can prototype a mobile application — if it's a web app, prototype a web app — if it's a gadget, put together something that is close enough. It should contain the answers to all the questions your investors might have. Every dollar contributed enables us to keep providing high-quality how-to help to people like you. You can raise money to create your own company that designs even more apps. Other companies are ready to invest and broaden their business portfolio as well. It does not have to be very detailed, but it will be very useful when you start creating the business concept. Confidential charts revealed by the United Kingdom’s Digital, Culture, Media, and Sport (DCMS) parliamentary committee show that in 2014, Whatsapp was getting more popular and potentially had all the chances not only to compete but to successfully win the battle over Facebook Messenger. You should focus on coming up with strategic marketing tactics to reach your target audience and sell … Market research is the essential part of any app project. Keep in mind that if you make a mistake, someone else may be able to use your idea. The more you contribute, the more you earn. Think about who your app is meant to appeal to and who is most likely to use it. It’s certainly not easy, even for the most disruptive app idea and therefor app idea sales are extremely rare. They need to know their ROI. Last Updated: March 29, 2019 A startup website is useful for new businesses. “Half the battle with marketing an app is finding a unique story which helps to sell the product.” The future product has a strong value proposition, very useful features, and you are sure the users will love the app. Describe what your app will be about, what features it will have, what value it will bring to the users. The simplest way is to search online for tech unicorns, research about recent acquisitions and investments. Back then, the photo editing app (btw, its clone would’ve taken you at least 1 thousand hours to build!) Create a basic profile of your audience, listing relevant details like age, gender, and education level. Copy link. Now you know that you need to work on perfecting your app idea to increase its value, here are some tips and steps to getting that million-dollar revenue for selling your mobile app idea: 1. Watch later. A lot of gaming apps have their own currencies. If you’re lucky, you may get an offer from a company interested in buying your idea. (To learn more about interstitial ads, check out our latest blog post!). When Facebook acquired Instagram in 2012, the latter was not generating revenue. Ad campaigns are an important part of promoting an idea. You decide your app will search stores to recommend outfits a user is likely to buy. You can also use LinkedIn to find a necessary person through the other contacts that are available. Word of mouth is the best kind of promotion you can get. They do accept them, however, just like Apple, they don’t pay for your submitted proposals, but treat them as their own. You can also check out LinkedIn and find company representatives who have accounts there. It takes time, knowledge, and money. try to create the customer portrait). This is the presentation where you should refine your app idea and display a comprehensible business plan. And here, perfect does not mean good, it means, that the product you are willing to present must be 100% perfect. You're signed out. The first thing is to sell the app idea is to find the proper audience or the people who are most likely to use the application. had 30 million users. So, if you feel altruistic, you can submit your idea through an online form, but don't expect money in return. If you’re ready to sell your app or want to get started with your research, come and check out Flippa, the #1 marketplace for buying and selling websites and apps. Here’s what you should do: Validate your app idea. So they purchased or invested in other firms locally to get their gaming products into the western markets. Facebook, Instagram, and Twitter are all very popular. But have a look at the examples above. % of people told us that this article helped them. TikTok – the eighth most downloaded app in the US in 2019 – was created by ByteDance, a tech company from China. So, if you feel altruistic, you can submit your idea through an online form, but don’t expect money in return. With a clickable prototype or just designs, which should not take longer than a couple of weeks to create, the next stage is one of the most important steps in the early days of a startup as it is meant to sell the app idea and serve users even before building the product. There is also one more interesting paragraph in the Policy saying that if you submitted your idea, Apple will treat it as its own, and you will receive no compensation and reward in return. Your buyers can live anywhere. And while you are looking for somebody to purchase your app, there might be some tech company interested in acquiring promising app projects and ideas. You don’t know anybody who works at the company. There are smaller companies, and there are businesses outside the US who might be willing to purchase your app project. Step 5: Click the “Submit” button. You need to hand them a clear, well-designed pitch, typically in 10 minutes or less, with no gaps or missing details. There is rarely room to make more than 30% because with a custom built app, at a minimum an app will cost you $30,000 or so. What other distinctive characteristics do your users have? Write down the primary audience for your app. Not so fast. As of January 2019, over 300 tech unicorns were operating in various countries, such as the US, China, Singapore, UK, South Korea, India, Indonesia, Brazil, Germany, Switzerland, Malta, Sweden, Israel, etc. For example, the dating app Bumble is different than Tinder. Creating a new social media app would be very costly and difficult. Avoid posting specific details other people might take, especially if you don’t have a patent. Once you have your business concept in writing, you can use it to reach potential buyers. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. At first, you are lost because there are so many topics for which you can contact Apple. The alternative is to use an app building platform, like BuildFire. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/9\/9e\/Sell-an-App-Idea-Step-1.jpg\/v4-460px-Sell-an-App-Idea-Step-1.jpg","bigUrl":"\/images\/thumb\/9\/9e\/Sell-an-App-Idea-Step-1.jpg\/aid10909583-v4-728px-Sell-an-App-Idea-Step-1.jpg","smallWidth":460,"smallHeight":306,"bigWidth":728,"bigHeight":485,"licensing":"